How Fana Golfklubb elevated its range and business
Discover how adding Trackman Range and Trackman simulators helped Fana Golfklubb elevate its golf experience for customers year-round.
To claim that Bergen is a bit rainy would be an understatement. On average, it rains about 240 days a year, ranking it among the wettest cities in Europe. So, when Fana Golfklubb launched plans to improve its practice facilities in 2019, the natural step was to add Trackman Range to help upgrade its driving range and weather-proof its business.
This is the story about how partnering with Trackman helped Fana Golfklubb elevated its experience and transformed its range and clubhouse into a year-round golf business.
2000
Members
69
Par
FANA GOLFKLUBB: A NORTHERN STAR
Since opening in 2004, Fana Golfklubb has emerged as one of the largest golf clubs in Norway — it offers the only 18-hole course in Bergen. Making the most of its stunning natural surroundings, the 69-par course stretches around Lake Skeievatnet, while also venturing into forested areas. With more than 2,000 members, Fana Golfklubb’s picturesque location and modern golf facilities make it a major draw for golfers in the Nordic region.
A LEADING FIGURE IN NORWEGIAN GOLF
Fana Golfklubb has long emphasized the joys and camaraderie in golf as an important fixture for its members. Combining quality with a positive and inclusive atmosphere, regardless of skill level, the club’s vision is to maintain its leading position on the Norwegian golf scene. To attain that goal, Fana Golfklubb constantly seeks to improve the quality level of its services, facilities and events. Adding Trackman Range is part of that strategy.
Trackman: The optimal driving Range technology
In 2019, plans were underway to improve Fana Golfklubb’s practice area — with a particular focus on a driving range upgrade. “We searched for solutions to enhance the quality of our offerings, and radar-based technology quickly came into consideration,” said Marcus Knudsen, Club Coordinator at Fana Golfklubb. “After careful evaluation of various suppliers, we concluded that Trackman Range was the optimal solution for us.”
Fana Golfklubb’s current driving range facilities include:
Half of bays are covered, with lighting for evening use
36 bays plus a pro studio for instruction
Players use personal phones/tablets to access data*
Range open to everyone, including non-members
Projected 2.8 million balls hit in 2023
Most popular Trackman feature: Find my distance
*Fana GK expects to install in-bay screens in the near future
“Range revenue has more than doubled”
The response to the new Trackman Range solution has been overwhelming, with members and guests flocking to the driving range. Members across all age groups have embraced the golf club’s transition from having an ordinary traditional driving range to running a modern practice facility.
“As a result, the club has experienced outstanding growth, and range revenue has more than doubled since Trackman was installed.”
Marcus Knudsen
Club Coordinator at Fana Golfklubb
TRACKMAN SIMULATORS = A YEAR-ROUND GOLF BUSINESS
Due to the long, dark and cold Norwegian winter months, Fana Golfklubb used to have to shut down for a large portion of the year. The installation of four Trackman simulators in the clubhouse changed that — and cold weather isn’t enough to keep members away from Trackman Range, either. The seamless transition from seasonal to year-round operations has helped boost the golf club’s bottom line.
Harnessing the power of Trackman Portal
Fana Golfklubb uses the Trackman business portal daily to organize indoor golf tournaments, track bay usage and more. It also provides data pertaining to number of balls hit, the most popular bays and high-activity periods. The groundskeeping team even uses it to identify areas where balls are frequently lost to optimize collection. And a warning system related to repeated shots hit outside the range zone has improved course safety.
“It’s with great enthusiasm that we recommend Trackman”
Knudsen underlined that the introduction of Trackman has lifted the Fana Golfklubb golf experience. The Norwegian is so pleased with the collaboration that, on a scale of 1–10 in terms of how likely he’d recommend Trackman to other golf clubs, he rated it an 11!
“Trackman Range has made it more attractive for members to use the driving range and clubhouse, even during the cold winter months,” Knudsen said. “It is with great enthusiasm that we recommend Trackman.”
Marcus Knudsen
Club Coordinator at Fana Golfklubb
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